Sticker Activism

With the ability to print stickers at home, it was a perfect opportunity to design them with any sort of message I wanted; and the high-end supermarket in my neighbourhood in Toronto was the target I chose to spread awareness.

Being a high-end supermarket, the consumers here have a lot more choice in terms of what they purchase; with more purchasing power, they can make decisions more easily as to what products and brands they support.

I wanted to target the meat isle, and the plastic bags that people take for fruit and veg.